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About Us

online shopping in Nigeria

When it comes to online shopping in Nigeria, we strive to be the best! ModelDirect is Nigeria’s No.1 Online Store for Electronics, Home Appliances and other Resource Materials. We deal with World Class Brands including Samsung, Scanfrost, Panasonic, Midea, Royal, Bruhm and a host of others.

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online shopping in NIgeria

Vision & Mission Statements

Our Vision: To be the No.1 online shopping store in Nigeria, where customers can get genuine electronics, appliances and resource materials to buy online.

Our Mission: To offer our customers the lowest possible prices, the best available choices, and the utmost convenience.

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Being a premium online shopping store for electronics & home appliances, ModelDirect sells ONLY genuine products. You can be rest assured of getting quality products like LED TV, Audio Appliances like Soundbars, Refrigerators, Freezers, Cookers, Washing Machines, Small Home Appliances and others.

We deal directly with OEMs and major distributors. That way, the Quality of products you buy here is guaranteed with manufacturer’s warranty available where applicable.

As an online store, Modeldirect also sell eBooks across different areas or endeavours of life. This resource platform is very strategic for people who intend to embark on a self-learning program or to get DIY materials to enable overcome any challenges you might have. Also, learning from our eBook section can make you into your own Entrepreneur or even increase you skill-set which will significantly improve your work options.

Shop here and discover attractive and competitive prices! Plus, there are always juicy offers, discounts & promos you can take advantage of right here on ModelDirect.

Happy Shopping!

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